Addition Cocktail Spice
Package Design | Branding | Identity
Photoshop | Illustrator
Design Lead
Addition Cocktail Spices is a project that I designed to showcase a range of cocktail spices.
The Challenge:
Addition Industries had the idea to create a system that was reminiscent of a box of crayons.
The Solution:
After a consultation with the client, I did a competitive analysis and came up with a concept that would be direct, simple and different from everything else on the shelf.
The layout was created to be simple and easy to read, with the intent that a bartender could read the labels when low light levels made the color indicators less reliable.
Together with the client, we went through and selected colors that would "match" the flavor profiles in the bottle.
The Result:
The design was an immediate selling point and helped create interest in the product. The colors and easy to read labels have directly and positively impacted sales.
My design work for this has been seen in Sunset magazine, Every day with Rachel Ray, the Browns football luxury boxes and in finer stores across the country.
Lilly Warner (http://lillywarner.com/) photo credits
